First, let’s introduce this concept for those who don’t know much about it. If you visit Wikipedia, you will find the term “attrition” instead of “churn”, both of them refer to the same thing which is the loss happened in your business at a certain period. But experts differentiate between revenue churn and customer churn. […]

In a prev article, we’ve discussed the reasons behind customer churn. The next step is to prevent this churn by taking the proper actions and perform the best strategies. 8 Tips to reduce customer churn Attract the right customer Welcome them with a big hand Keep educating your customers Track your customer’s footprints Take care […]

Customer churn is every business’s fear. The states about how it affects the revenue and how CAC shows the advantage of customer retention cost over customer acquisition cost make it clear that churn should be every business’s concern. For a SaaS business, churn is a critical issue as the business depends on a monthly, quarterly, […]