Customer loyalty is every business’s dream, it’s the fruit of customer success efforts and strategies. What would a business need more than a stable customer base that doesn’t only guarantee future revenue with high lifetime value, but also works as a marketing media, reduces CAC, and supports the business towards scaling fast and steady? After […]

In this article, we take you from “the customer is always right” side to “do the right thing” side. If you are a fan of “Yes, and…” approach in customer service but have been drowned in the Yeses flood, or if you found that saying yes all the time breaks your business and burns out […]