A business model that stands out in crises, that doesn’t get highly affected by outer disasters, and that keeps growing while other business sectors may be shutting down, is a dream of any entrepreneur. Lately, another economic collapse drowns the world due to COVID-19, leaving lots of businesses at a high risk of trying to […]

Customer loyalty is every business’s dream, it’s the fruit of customer success efforts and strategies. What would a business need more than a stable customer base that doesn’t only guarantee future revenue with high lifetime value, but also works as a marketing media, reduces CAC, and supports the business towards scaling fast and steady? After […]

In a previous article, we talked about customer churn reasons, and we put poor onboarding at the top of the list. In this article, we will tell you how to create an onboarding process that reduces churn and CAC, and also increases customer lifetime value. The importance of customer onboarding for SaaS What’s the purpose […]

It’s stated that acquiring a new customer costs way more than retaining one. Thus, lots of businesses have been putting great efforts into customer success to reduce customer churn. In this article, we discuss some tips that may help you reduce your CAC for more customers and fewer costs. Grow your organic traffic Referral marketing […]

First, let’s introduce this concept for those who don’t know much about it. If you visit Wikipedia, you will find the term “attrition” instead of “churn”, both of them refer to the same thing which is the loss happened in your business at a certain period. But experts differentiate between revenue churn and customer churn. […]

In a prev article, we’ve discussed the reasons behind customer churn. The next step is to prevent this churn by taking the proper actions and perform the best strategies. 8 Tips to reduce customer churn Attract the right customer Welcome them with a big hand Keep educating your customers Track your customer’s footprints Take care […]

SaaS business is all about customer satisfaction. If your product isn’t worth it, your customers can cancel their subscription whenever they want. On the other hand, acquiring new customers costs way more than retaining existed ones. Your loyal customers can even be your promoters. How to satisfy your customers with your product or service? Can […]

Since the publication of manuals, human beings discovered the importance of educating the customer. And with the invention of more complicated software along with the revolution of the internet, it was clear that knowledge should be closer to customers, scalable, and easier to retrieve and manage. The web then started the trend of tutorials, how-to […]

Once you have a business, you have customer support. Customers need to contact you whenever they have an issue with your product/service. Your job then is to “HELP” them fix the problem or fulfill the need. How would you help is what affects the relationship between you and your customer, that relationship you struggled to […]