A business model that stands out in crises, that doesn’t get highly affected by outer disasters, and that keeps growing while other business sectors may be shutting down, is a dream of any entrepreneur. Lately, another economic collapse drowns the world due to COVID-19, leaving lots of businesses at a high risk of trying to […]

Customer loyalty is every business’s dream, it’s the fruit of customer success efforts and strategies. What would a business need more than a stable customer base that doesn’t only guarantee future revenue with high lifetime value, but also works as a marketing media, reduces CAC, and supports the business towards scaling fast and steady? After […]

SaaS business is all about customer satisfaction. If your product isn’t worth it, your customers can cancel their subscription whenever they want. On the other hand, acquiring new customers costs way more than retaining existed ones. Your loyal customers can even be your promoters. How to satisfy your customers with your product or service? Can […]

Since the publication of manuals, human beings discovered the importance of educating the customer. And with the invention of more complicated software along with the revolution of the internet, it was clear that knowledge should be closer to customers, scalable, and easier to retrieve and manage. The web then started the trend of tutorials, how-to […]